Internet has grown enormously from its advent, as the reach of World Wide Web stretched so did its users. Search Engines made internet simpler for users and complicated for companies; because Search Engines made it important for every companies to be on top of the search engines results page. Till around the mid-90s, it was the job of the webmasters to optimize web sites so that they showed up high in the search engine results pages

Slowly the importance of being high up on the search engine results page started creeping upwards. And as its importance increased, so did the ideas associated with it. And these finally lead to the creation of a whole new field, christened the SEO (Search Engine Optimization)